Dental Marketing Class Blog

Big Changes in the World of Reviews

Good reviews are essential to bringing in new patients

If you’ve worked your way through Dental Marketing Class, you know how important it is to actively collect reviews for your dental practice.
According to a BrightLocal Survey, 93% of consumers read local reviews to decide if a business is good or not – and a full 35% of consumers ALWAYS read reviews when looking for a business near them.
Studies across industries have shown that the best way to get someone to provide you with a review is to ask them for a review right at the moment that service has been completed. In Dental Marketing Class, I show you one way to easily accomplish this by handing the patient a review card.

A review card like this is helpful, but there are much more effective ways to get reviews

The review card is the size of a business card and it contains links to your Google and Facebook listing. The links are short and easy to type in. The goal is to make it as easy as possible on the patient to leave a review.

I’ve created an even easier way…

I’ve already implemented an easier way to get reviews for my existing clients at my main business, FlexLeads. This technique is even more powerful than review cards because it sends the patient a text at the conclusion of service with links to review your practice. The links are clickable and take the patient right to your Google or Facebook listing.
Here is how it works:
Step 1:
Ask a patient who you’re fairly certain has had a good experience if they would be interested in leaving you a review on Google or Facebook. Explain that it will be extremely easy for them to leave a review as all that is required is for them to click a link in a text that you will send to their phone. Mention it won’t take more than a minute.

Step 2:

Once they agree to leave a review, go to the app and enter the phone number of the patient who has agreed to leave a review and press the submit button (as shown in the screenshot below).

Step 3:

They’ll get a text with a link to the review pages for your office as shown below.

Step 4:

They’ll click on one of the review links to leave you a review, in our sample we’re clicking on Google

Step 5:

They’re brought directly to the page to leave a Google review. Had they chosen Facebook, they would have been able to leave you a review on Facebook.

What makes this extremely effective is:

  • They receive the text right in your office
  • They receive the text right as their visit is wrapping up and the experience is fresh in their mind
  • You’ve directly asked them for a review – and they’ve agreed to leave you a review

Stay Tuned…

I’m working on an app that I hope to have ready some time in late 2018 that will be available for all. Please let me know if you’re interested in helping me test the app!

Facebook Reviews

In other review news, review platforms are constantly changing, and sometimes it is difficult to keep up with the changes.
Facebook recently announced that they are no longer going to be accepting reviews. Instead, they’re transitioning to what they call recommendations. The recommendations are going to be featured prominently on business pages. I’ll keep you posted on what these changes mean as it becomes more clear over time.

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