Bing Overview

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Lecture Text

This section of the course is dedicated to the Bing Search Engine.

I’m not going to go into nearly as much depth with Bing as I did for Google as a lot of the material is very similar.

Microsoft’s Bing is the second most popular pure search engine in the U.S. and has many similarities to Google in terms of getting your practice noticed.

In this module on Bing, we’ll be covering:

  • BingAds – the Bing search engine advertising platform which is very similar to Google AdWords
  • Bing Local Listings – these are very similar to Google My Business – which are Google’s local listings
  • Bing Organic Results – which are the free results that Bing provides on the search engine results page
  • Bing Places & Bing Reviews – Bing business listings and how reviews work in Bing

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