Overview of Marketing Channels
Let’s talk about Internet Marketing Channels
For this course, I’m going to be covering the web sites and advertising platforms that you can use to promote your practice.
Those sites that you can use fall into three general categories:
- Search Engines – Like Google and Bing
- Social Media Sites – Like Facebook, Instagram, Yelp, Twitter, LinkedIn and even SnapChat
- Your Own Dental Practice Website – on your website you have full control and can promote your practice with things like a dental blog, services pages and dental specials
There are a lot of opinions about how you can use all of these sites to promote your business. Before I discuss the specifics of how to promote your practice using these sites, there are two concepts you need to be aware of that I provide an overview of in the next two lessons.
Many of the Search engines and social media sites I just mentioned prominently feature ratings and reviews of local businesses – including dental offices. If you don’t have a system in place to get consistently good reviews for your dental office, you’re in trouble. Poor reviews can sabotage all of your other dental marketing efforts.
Free vs Paid
The next big thing to consider is Free vs. Paid – In the next lecture I discuss the difference between promoting your dental practice using free methods and using paid methods. Search Engine and Social Media sites have the capability for you to get your practice noticed using free or paid methods. As a matter of fact, a lot of dental marketers will discuss how you can easily promote your business using free methods. I’ll explain why FREE is probably just going to be a big waste of your time.
And that takes us to the next lesson where I discuss Free vs. Paid in great detail.