Continually getting a stream of reviews to your practice is essential.
You could have the most effective marketing program in your town, but bad reviews can completely undermine an otherwise fantastic marketing program. You need to make sure you provide high quality care and get reviews that reflect the great service that you provide.
It is inevitable that you’re going to have a patient who is having a bad day and they’re going to leave you with a negative review. Or you could be the victim of fake reviews, or bad reviews from patients that weren’t even yours.
The best way to combat these bad reviews is to have a steady stream of reviews already in place to counter the negative reviews when they pop up. So you need to have a process to continually get good honest reviews coming in to your practice.
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